OUR BUSINESS OPPORTUNITY
As the UK and Ireland’s number one bathroom products group, Norcros has a growing opportunity to make a meaningful difference across the markets in which we operate.
OUR BUSINESS MODEL
Group business model
We acquire and grow capital-light, sustainable and design-led bathroom and kitchen products brands with strong, complementary and resilient market positions. Our decentralised model ensures that decision making is close to our customers and supply chain. We are focused on generating cash and reinvesting in our growth, subsequently growing shareholder returns.
Brand business model
Our individual brands are experts in in-house design, managed sourcing and customer service. They are positioned in the mid-premium segment of the market and are differentiated from the competition by great design and outstanding customer service. Our brands benefit from being part of the Norcros Group through our financial support, organic growth accelerators and scale-based operational efficiencies.
GROUP AT A GLANCE
As the UK and Ireland’s No. 1 bathroom products group, our brands cover most categories in the bathroom and kitchen market, with significant opportunity for growth.
The complementary nature of our portfolio enables us to bring together products across our brands to create more complete, joined-up solutions for customers.
We are increasingly leveraging this through closer collaboration between our businesses – aligning product design, finishes and ranges to offer coordinated solutions, such as matching VADO and Triton showers with MERLYN enclosures, making it easier for customers and installers to specify, select and fit our products.
This approach allows us to increase customer value, strengthen our proposition and take share in attractive, mid-premium segments. As we continue to develop the Group, there remain further opportunities to broaden our offering in complementary categories such as bathroom furniture and sanitaryware, supported by both organic development and targeted acquisitions.
Revenue
Employees
BUILDING OUR #BeSomeone CULTURE
The Norcros UK & Ireland Purpose & Keys Roadshow took place during the spring months of 2025. Our colleagues brought lots of energy and enthusiasm and made each and every event a success.
We collectively shared our exciting vision for the future, built connections, listened to feedback and celebrated the incredible people and teams who drive our success.
Event 1 – Senior Leadership Team
We officially launched the Norcros Purpose & Keys Roadshow 2025 in Manchester, bringing together our Senior Leadership Team for an inspiring day of alignment and ambition. The spotlight was firmly on our culture as we united around a shared vision for the future of Norcros and energised ourselves for the exciting opportunities ahead.
The event also reinforced key principles of our #BeSomeone initiative – being greater than the sum of our parts, cultivating a consistent and positive culture, and standing together with purpose.
Event 2 – Croydex
Building lasting connections with our colleagues at Croydex, the roadshow rolled into Norton Park, the venue for our second event. Bound by our shared cause of helping nurture the world we love and share, we showcased and celebrated the great work done at Croydex and the exciting opportunities that are in front of our collective group as we truly become more than the sum of our parts.
Event 3 – VADO
Event 3 was hosted by our VADO colleagues at the beautiful Yeo Valley HQ venue in Blagdon. All of our colleagues at VADO made this an outstanding occasion as we showcased our collective Group-wide Purpose and Keys, i.e. how we get things done around here, as a connected organisation. The day was followed by a visit to their impressive new Bridgwater Distribution Centre.
Events 4 & 5 – MERLYN
You don’t achieve a Trustpilot score of 4.9 without an exceptional team! Events 4 & 5 were with our exceptional colleagues at MERLYN. The first of the two sessions was held in West Bromwich, at the very impressive MERLYN UK central distribution and logistics venue. The importance of creating lasting connections and offering sustainable choices for better living were key themes of the event.
The roadshow then set sail over the Irish Sea to our colleagues in Kilkenny. The energy and warmth of our MERLYN Kilkenny colleagues shone through as we united on our views for why Norcros exists and the good we can deliver together. The quote: “If it is to be, it is up to me” resonated loudly and is an important component of the wider Norcros plc culture and #BeSomeone initiative.
Event 6 – Grant Westfield
We travelled north to the wonderful city of Edinburgh to meet our colleagues at Grant Westfield for Event 6. The event was held at the impressive Tynecastle Park Stadium. Grant Westfield is on an exciting growth journey, and it was great to see and celebrate our colleagues and the impressive progress made over the last year. We collectively shared our exciting vision for the future and focused on all the things that make Grant Westfield an impressive and exciting business and a key driver of progress as part of the wider Norcros team.
Event 7 – Abode
We then headed back south to visit our award-winning colleagues at Abode. There are so many exciting opportunities for Abode, both through existing channels and collaborating with the other brands within the Norcros Group. We collectively talked about the Group’s Purpose and Keys and how they will help ensure the highest levels of quality, service and consistency right across the wider Norcros business.
Event 8 – Triton
Bringing their best, as always, our colleagues at Triton pulled out all the stops to deliver an unforgettable finale to the Norcros plc UK & Ireland roadshow 2025, held at The Coventry Building Society Arena. More than 300 colleagues came together for a fantastic occasion during which we shared our Purpose and showcased our Keys. We recognised everything that makes Triton great, and celebrated Triton’s outstanding commitment to sustainable development being recognised and honoured with a King’s Award for Enterprise in Sustainable Development.
A great team making a powerful difference every day.
POWERFUL STORIES
People
Apprenticeships for women in plumbing
Norcros South Africa’s apprenticeship programme to bring women into the plumbing industry.
Product
Croydex recycled toilet seats
Introducing 100% recycled toilet seats and shower curtains, packaged with FSC certified materials.
Planet
Consumer education
House of Plumbing rolls out its new Water Solutions initiative, educating customers on South Africa’s water crisis and the importance of conservation.
“Our passion for design and sustainability inspires choices for better living, positively impacting the world we love and share.”
READ MORE ABOUT OUR SUSTAINABILITY AMBITIONS
Norcros plc
Place of incorporation: England and Wales Registered number: 3691883
Registered office: Ladyfield House, Station Road, Wilmslow, Cheshire SK9 1BU
