PRODUCT

Focus on design and sustainability.

We design and develop innovative and sustainable products that enhance our customers’ lives and allow them to make powerful and sustainable choices.

We work closely with our key stakeholders and invest in research and development to ensure our products perform to the highest standards whilst helping our customers to achieve their sustainability goals.

Aligned with UN Sustainable Development Goals:

OUR SUSTAINABLE PRODUCTS FRAMEWORK

Designing products with sustainability in mind.

It is one of our strategic objectives to be renowned for design and sustainability. In practice, this means we are committed to managing our environmental impact and designing products that minimise water and energy use or deliver positive social outcomes. Our sustainable product strategy supports this ambition while also driving growth and helping customers reduce resource consumption.

The Sustainable Products Framework provides a consistent, Group-wide approach to identifying and measuring these attributes across our product portfolio.

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OUR SUSTAINABLE PRODUCT CRITERION

CRITERION 1

Low impact materials

Abode

Abode’s RemaStone is a composite stone material that combines sophisticated design with sustainability and innovation. RemaStone contains an impressive 35% recycled content sourced from upcycled materials, including old basins, kitchen sinks and production waste. Remastone utilises plant-based resins, replacing petroleum alternatives, demonstrating how this product utilises alternative materials to promote sustainable living.

CRITERION 2

Recycled materials

Croydex

Croydex has successfully launched two new sustainable products: the Coniston Recycled and Recyclable Toilet Seat and a Recycled and Recyclable Shower Curtain. Both products are designed with circularity in mind, supporting our objective to reduce environmental impact through responsible material use and end-of-life recyclability.

The market response to these launches was strongly positive, reinforcing the strategic value of our sustainability-focused product development. These additions represent meaningful progress in expanding our sustainable product category and contribute to our broader ESG goals. Our New Product Development (NPD) team continues to prioritise innovation in sustainable design, ensuring that Croydex remains at the forefront of environmentally conscious bathroom solutions.

CRITERION 3

Responsibly sourced materials

Grant Westfield

Grant Westfield’s Naturepanel reflects a commitment to responsible sourcing by being Made in Britain using Forest Stewardship Council® (FSC® C128180) certified materials and 100% recyclable. The responsibly-sourced Naturepanel holds an Environmental Product Declaration (EPD), confirming its lower environmental impact. Naturepanel also comes with a 30-year warranty, reducing the need for replacements and reducing waste. The product’s durability extends its lifecycle. It’s a practical, long-term choice for a more sustainable future.

CRITERION 4

Efficiently manufactured

None of our current product portfolio meets this criterion yet. As we shift to a more capital-light model, relying on third-party manufacturing and deep sourcing partnerships, we depend on supplier data to assess this area. Our suppliers are at varying stages of progress, though some are standout performers. We’re confident in our supply chain and expect to report progress next year, once the verification process is complete.

CRITERION 5

Safety and independence

MERLYN

MERLYN’s slip-resistant shower trays are designed to support safe and independent living, especially for those with limited mobility. With the highest slip-resistance rating (Class C, DIN 51097), these trays offer lasting peace of mind — the slip resistance won’t wear off and comes with a lifetime guarantee.

CRITERION 6

Energy saving

House of Plumbing

House of Plumbing’s solar geysers use energy from the sun to reduce energy usage and water heating costs. By using solar energy, they help cut household energy bills and reduce environmental impact.

CRITERION 7

Water saving

VADO

VADO’s EcoTurn (Cold Start) technology offers an expanded cold-water area, enabling users to choose when to use hot water by turning the lever. This allows for simple tasks, such as brushing teeth, to be done without activating the boiler, saving energy and extending the boiler’s lifespan. EcoTurn products come with a 5 l/m flow regulator, enabling customers to save water in their homes.

CRITERION 8

Extending product lifecycles

MERLYN

MERLYN’s products are designed to support extended product lifecycles. Every MERLYN product comes with a warranty of at least ten years, reflecting the brand’s commitment to durability and long-term performance. In addition, MERLYN maintains spare parts for many of its ranges, including those that have been discontinued, making it easier for customers to repair and maintain their shower enclosures over time. These practices help reduce unnecessary waste and resource consumption by extending the usable life of products and minimising the need for replacements.

SUSTAINABILITY CATEGORIES

Products that meet one sustainability attribute

Products that meet at least two sustainability attributes

Products that meet at least two sustainability attributes and have been verified to a third-party standard

Product is captured by exclusion criteria

Products that don’t yet meet any of the sustainability attributes

Product has not yet been assessed

Tracking progress and looking ahead In this first year, we assessed 69% of our product portfolio by revenue. Products not yet assessed are currently classified as “Unrated”. Over time, we aim to increase coverage across our full range.

% of revenue aligned with Sustainable Products bands

TRACKING PROGRESS AND RESULTS

Our products are assessed against our Sustainable Products Framework to assess whether they have sustainability attributes.

In 2026, 73% of our product portfolio by revenue was assessed under the Sustainable Products Framework, an improvement on the 69% of assessed in 2025. Products not yet assessed are currently classified as “Unrated”. Looking forward, our target is to measure at least 80% of our existing product portfolio and all new product launches in the next year.

Of the products assessed in the year, 36% of Group revenue came from products with at least one sustainability attribute – products categorised as Level 1, Level 2 or Level 3.

INNOVATIVE AND EFFICIENT PRODUCTS

Our ambition: Drive growth through high-quality, design-led and sustainable products.

New product development (NPD) remains a priority for Norcros and continues to be a key driver of growth across our businesses. We invest in our in-house design and product engineering teams to create high-quality, design-led products that combine performance, style and sustainability. Our product development approach is informed by customer insight, market trends and end-user needs, enabling us to stay relevant and competitive in a fast-changing landscape. Increasingly, this includes a more structured approach to balancing trade-offs between time, cost, quality and sustainability as products are developed.

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PRODUCT QUALITY AND SAFETY

Our ambition: Design, manufacture and/or supply high-quality and safe products.

We believe quality and safety go hand in hand – both are essential to delivering great customer experiences and long-term product performance. Every product we design, source or supply is expected to meet high standards, not only for compliance but for reliability, ease of use and repairability.

Across the Group, all products undergo robust testing appropriate to their market and application to meet regulatory and safety requirements. This includes functional and performance testing, supplier-quality monitoring, internal audits and warranty reviews. Where relevant, we also provide clear product documentation, including manuals, warning labels and installation guidance, to support safe and effective use.

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% of revenue externally certified to the quality management ISO 9001 standard

(2025: 74%)

Products being recalled due to poor quality

(2025: <0.1%)

Products being recalled due to safety issue

(2025: <0.0001%)

SUPPLY CHAIN MANAGEMENT

Our ambition: Ensure our supply chain operates in line with our ESG standards by applying our new Norcros Supply Chain Policy.

The way our products are sourced has a critical impact on our environmental and social footprint. Our ambition is for our suppliers – and particularly our key suppliers – to share our commitment to ethical, responsible and sustainable business practices. We expect them to align with the ambitions of our ESG strategy and work with us to meet high standards of conduct and impact.

The Norcros Group Supply Chain Policy sets out our expectations in areas including labour rights, health and safety, climate change, anti-bribery and corruption and water stewardship. It works in tandem with our Code of Ethics and Standards of Business Conduct, together providing a consistent framework that supports both compliance and ongoing improvement.

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